What is a boutique public relations specialist? He or she is someone who specializes in conceptualizing and implementing public relations campaigns, and develops good relationships with key editors and reporters on behalf of their clients.PR campaigns, when conceived and implemented properly, have been proven to work wonders for companies or brands. A publicity campaign, with a combination of tactics including the placement of feature stories, exciting media events and media interviews with key press, can absolutely create the buzz that your brand or company needs. If this isn’t enough below are other compelling reasons why you need a boutique public relations agency:In this day and age, PR is the way to go. Compared to advertising, public relations activities like press releases and interviews with media, can creatively tell a story and capture the attention of your target market. Details that matter to a consumer can easily be inserted or woven into the story. Consumers are now more discerning when it comes to their purchases; they need good reasons why to make a purchase or why support a campaign.Social Media Is Gaining In PopularityThe tremendous popularity of blog sites has established social media as a viable medium for disseminating information. Social media uses the internet and other web-based technologies to transform media monologues into social media dialogues, where everyone gets to contribute their 2-cents worth. It supports the democratization of knowledge and information – transforming people from just being content consumers into content producers. With the wide pool of contacts of boutique public relations specialists, your company will be able to feel and experience the full power of social media or media 2.0.Media Connections MatterHaving a relationship with key members of the media – both traditional and online is very important when implementing a PR campaign. Boutique PR specialists can properly identify and arrange meetings, lunches or interviews with the appropriate media contacts. Whether it’s discussing a new beauty product with a lifestyle editor over lunch or inviting entertainment writers to a press conference to launch the company’s latest endorsers or brand ambassadors, keeping one’s company visible, and top of mind with editors goes a long way.A Boutique Public Relations Specialist Knows PR BestA boutique PR firm is a full-service agency that is usually comprised of a small close-knit group of individuals focused on and dedicated to coming up with unique and one of a kind ideas and executions that fulfill the objectives of the company. Unlike pr specialists from pr departments within larger, multinational advertising agencies, boutique public relations specialists are more focused. Being part of a small group dealing mainly with public relations, the company is ensured of personalized client servicing from the specialist.Launching A Successful PR CampaignThe most important thing to be able to pull of a successful PR campaign is to get a trustworthy and reputable partner – a specialist, someone who will be with you all throughout the campaign – from brainstorming and conceptualization to implementation and post-publicity.
Marketing Public Relations: Marketing and public relations are both used to “promote” a person or a business. They go hand in hand. The key is to reach the target audience, people that are likely to be interested. Constant research is needed to keep up with the latest demographic info. Marketing managers work closely with public relations specialists to help a business reach the public.The marketing department handles monetary matters. They will handle matters such as advertisements. Advertising costs money. The marketing department plans on how the ad dollars will be spent. Through strategic planning and ongoing meetings with other parties that are involved, decisions are made and the public relations may or may not be involved in such decision making.If you are a company that would like to promote special offers, it is important that the public is aware. Nobody is going to know about it to give you business if they do not know about it. Through marketing, dollars will be spent in areas such as print advertisements. You might want to invest in banners or the local newspaper. The marketing managers will help find the best venue for you.The public relations department keeps in touch with the public. Your company’s public image will be created through them. They can make or break you. If you are a new owner of a restaurant that just opened in town, consider hiring a PR specialist to find ways to gain “publicity”. Together with their marketing team, they will find the best solution for you.They will be constantly doing research to keep up with the latest info on everything. It is extremely important to be knowledgeable on every aspect. Know the competition, know who the target audience is, know the latest trends, etc. Together, the marketing team and public relations department will work together to promote and publicize your business. And let’s not forget how important marketing and publicity is for reaching the target demographic.Marketing managers and PR specialists usually find work in dealing with newspapers, magazines, radio, television, etc. They may deal with the press, making public speeches, so good communication skills are very important. It is equally important in working with each other to exchange all the vital info to successfully help promote your business.If you are working for a local sports magazine in the marketing department, you will often times, be working side by side with a public relations specialist. If you have clients that would like to go into a professional sport, “publicity” is important. The PR people handle the publicity part. Your job will be to handle how the dollars will be spent in the promoting process.